how to find good blog topics for seo

Find Blog Topics That enhance SEO  

When it comes to content marketing, finding the right blog topics that can significantly improve your website's SEO can be a daunting task. Do you find yourself struggling to identify the questions your target audience is asking? Are you disappointed with the lack of new traffic and conversions from your blog articles?

At Reach Marketing, we specialise in developing content strategies for our clients, and our journey begins with extensive research to uncover blog topics that have a positive impact on SEO. Our approach involves identifying relevant keywords that resonate with their buyers. By understanding our clients' buyers' questions and how their products or services address their problems, we gain valuable insights into the keywords they search for online.

crafting seo content related to the customer

Crafting content that directly answers your customers' questions is a fundamental component of a robust SEO blogging strategy. Google's algorithm has become increasingly sophisticated in deciphering searchers' intent. By creating topics and headlines that specifically address your customers' concerns, you can leverage Google's algorithm and cater to the trend of longer search strings.

is creating seo content as hard as you think?

Here's a secret that SEO and content marketing consultants often keep to themselves: the information you need about your buyers' questions is readily available for free. With a little effort and the right resources, you can uncover valuable insights.

Once you have a clear understanding of your buyers' questions, creating SEO-friendly blogs becomes a breeze. Several tools and resources can help you generate innovative blog topic ideas and create content that captures the attention of potential buyers.

uncover blog topics to help SEO from your staff & customer enquiry insights

The questions your potential customers ask are often right in front of you. Begin by consulting your sales and customer service staff to identify frequently asked questions. They are the first point of contact with your customers and possess valuable insights into their pain points, objections, and triggers.

If your website features a live chat option, you may be able to check the live chat sessions to collect data on customer questions. This allows you to learn about your customers' concerns and queries directly in their own words. It's a goldmine of keywords and search strings waiting to be discovered.

Analyze Your Analytics for seo Keywords and Topics

Another effective method to uncover the pain points your customers are seeking solutions for is by reviewing your email marketing analytics. Take note of high open-rates when promoting specific products or services as this indicates a potential interest in reading blog posts that provide more detailed information on those subjects.

Additionally, pay attention to any resources or free downloads that consistently engage your target audience. Consider creating video tutorials or in-depth blog posts on how to utilize these resources effectively.

Leverage Google's Insights for seo

Google holds a wealth of information regarding your potential customers' search queries. Take advantage of the following tools to gather the necessary information:

Google Trends: Enter your keyword to assess its search volume over time, enabling you to create evergreen content. For trendy topics, explore current trends.

Google Suggest: Enter your keywords into a Google search and observe the suggestions that appear.

Google People Also Ask: Located below the featured snippet, this section on the SERP offers suggestions for related questions.

Google Related Searches: Scroll to the bottom of the search engine results page (SERP) to discover related content ideas.

YouTube: The search functionality on YouTube operates similarly to Google. Watch this video for quick and easy ways to utilize Google and YouTube in finding content ideas swiftly.

Utilize Keyword Research Tools for seo

Keyword research tools offer numerous avenues for generating lists of topics that people are actively searching for online. Consider the following tools:

Google Keyword Planner: Sign in with your AdWords account to search for keywords, access search volume statistics, and discover keyword ideas.

SEMrush Keyword Magic Tool: This reliable tool is our go-to resource for searching keywords, related terms, and questions.

Keywordtool.io: Generate a comprehensive list of topics people are searching for in Google and other search engines.

Answer the Public: This tool provides a visual representation of questions people are asking about a specific topic.

Quora: Enter a word or phrase on Quora, and it will generate a list of questions asked by its users. Filter the results by type, focusing on questions or topics. By filtering by topics, you can identify the frequency of questions related to a particular topic. Opt for topics with high volumes to hit the blog topic jackpot.

Ahrefs: This free keyword generator tool can help you find relevant keywords from their extensive database of over 8 billion queries. You can input up to ten words or phrases and choose from one of six keyword ideas reports. The tool offers searches divided between Google, Bing, YouTube, and Amazon queries.

Optimize with Medium and Long-Tail seo Keywords

Employing medium and long-tail keywords in your content enhances click-through rates and conversions by catering to customers at specific stages of the buyer's journey. Although it may seem counterintuitive to be highly specific with your keywords and blog topics, focusing on writing articles that address specific questions will attract buyers who are actively seeking what you offer.

By pre-qualifying your audience, you may experience a decrease in site visitors, but those who do visit your site will be more likely to convert into buyers. It's better to target searchers who visit your site with intent rather than attract numerous visitors who quickly bounce away because they aren't genuinely interested in your product or service.

Engage in Social Listening for seo

Social media platforms can be a challenging space to navigate without clear objectives. However, when you know where your ideal buyers gather online, social media becomes a valuable tool for finding blog topics that improve SEO.

Join relevant groups, like pages, and follow hashtags related to your products and services. Dedicate time each week to observe discussions within your industry. Identify pain points that you can address and determine if you have a product or service that resolves a common frustration.

Instead of attempting direct sales, seize the opportunity to position yourself as an industry expert. Write blog posts explaining why your product or service is superior and share them on the same social media channels. By optimizing your content correctly, you can connect with everyone in the group, rather than focusing on individual connections.

Stay on Track with an SEO Content Calendar

To maintain a well-organised and consistent content strategy, consider utilise a content calendar template.

Discover SEO-Driven Blog Topics

Optimising your blog for SEO doesn't have to be complex. Understanding where to find blog topics that enhance SEO is a crucial aspect of a comprehensive content marketing strategy that delivers results.

By utilising the keyword and blog topic ideation tools we've suggested above, you can eliminate guesswork from the blog topic development process. We encourage you to incorporate these techniques the next time you sit down to generate a list of blog topics for your website.

Do you require assistance in creating a digital marketing plan for your business? Get in touch with our friendly marketing team: hello@reachmarketingandsocial.com or fill out our contact form here: www.reachmarketingandsocial.com/contact-us