how often should you update your website?

So you may have recently taken the plunge and launched your awesome new website, or you have an old website that you feel may be needing a little re-fresh, but now you're wondering how often you should update it? It's a very common question, and we're here to help you figure it out!

In a nutshell, the answer to "How often should you update your website?" is pretty simple:

And that is update it as often as it needs updating! Whether you need to make minor tweaks regularly or give it a complete revamp every few years, the key is to keep it fresh and relevant. So, even if you've just had a whole new redesign -updating is just a natural part of maintaining a strong online presence.

Website updates can come in all shapes and sizes, and very much depends on your goals, it could be as straightforward as optimising old blog posts or going all out with a complete rebrand. Whatever you do, remember that each update should be an improvement and geared towards enhancing your brand image and user experience.

Now, you might be wondering, "How do I know if my website needs an update?" Well, let us help you with that too!

Here are five friendly signs that it's time to give your website some love:

Your Website is missing information:

In the words of Google: E-E-A-T stands for Experience, Expertise, Authority, and Trust, and these four factors play a key role in determining a website's ranking on Google. Your website should be a valuable resource for users, providing them with all the information they need. If you find that your current site is falling short in this regard, it's time to consider an update. Luckily, today's content management systems make it super easy to manage your website without needing any coding skills.

Your brand has evolved since you launched your website

Just like personal style, brands also evolve over time. So, if you've recently gone through a rebranding or expanded your products and services, let your website shine with the new changes. It's your chance to show off that amazing new logo or anything else that defines your brand now.

You're not proud to show off your Website:

Your website is an expression of your brand, and it should be something you're proud of. If you're not excited to show it off to others, then it's time for an update. Let's create a website that represents you and your business in the best possible way!

Your Website isn't mobile-friendly:

In this mobile-first world, having a responsive design is crucial. You want your website to look great and work seamlessly on desktop computers, tablets, and mobile phones. If it's not optimized for all devices, it's a clear sign that you need to update it to stay relevant in today's digital landscape.

Your Website traffic is disappointing:

If your website isn't attracting as much traffic as you'd like, it's time to look into its SEO value. Keeping up with Google's ever-changing algorithm and providing high-quality content is vital for driving organic traffic. Remember, SEO is an ongoing process, and keeping an eye on keywords and search engine trends will help you stay on top.

Remember, keeping your website up to date requires regular monitoring, staying informed about SEO best practices, and embracing change to challenge the "status quo." Keep an eye on important metrics like visitors, time on site, bounce rate, and keyword rankings to gauge the effectiveness of your updates.

Your website is never really "done"; it's a dynamic representation of you and your brand.

Need a hand updating your website, or even a complete overhaul? Let’s chat!

hello@reachmarketingandsocial.com