Top Digital Marketing Trends to Watch in 2025
Top Digital Marketing Trends to Watch in 2025:
Stay ahead of the competition…
The digital marketing landscape is constantly evolving, and 2025 promises to continue the advance. With the rise of AI personalisation and the speed of new immersive technology development, staying ahead of the curve means anticipating change, not just keeping up.
This blog post explores upcoming digital marketing trends, predicted to define 2025. Whether you’re a seasoned digital marketer fine-tuning your strategies, or a business owner who would like to level up their online presence, this toolkit will help you remain competitive, optimise your strategy and develop your insights in innovation, to stay relevant in today’s digital landscape.
AI and Automation
AI and automation has already entered the marketing world at whirlwind speed, and it’s not slowing down anytime soon. By understanding the basics of how to work with these tools, AI can take over the monotonous tasks for your team, whilst also improving customer segmentation and user experience.
To improve consumer-centricity, chatbots and virtual assistants continue to evolve to develop more human-like interactions, improving user experience and freeing up humans for more strategic work.
To benefit businesses, automation can replace routine tasks, such as email marketing, social media post scheduling and ad campaigns too. To implement into your strategy, consider your customer journey, and analyse each touchpoint and which areas could be made more streamlined.
The rise of voice search optimisation - what this means for SEO
If you don’t own a smart speaker at home, you’re actually part of the minority. According to The Media Leader (2023), 60% of UK homes now have a smart speaker. It is important to consider how voice search optimization differs from traditional SEO. This is because we will ask questions conversationally, for example “What are the best coffee shops in Sandbach?”, instead of typing “Best coffee shops in Sandbach”. To implement this into your strategy, focus on longtail key words and conversational language to capture these phrases.
The importance of personalised customer services
Consumers will expect hyper-personalised services across all platforms in 2025. You should consider dynamic content and platforms that enable you to utilise user data, to ensure messaging is relevant to each user. AI personalisation can be designed to learn from user activity, and therefore create a customer journey experience that meets the users needs. Start by analysing the customer buying journey, and consider touchpoints which can be optimised by AI tools to optimise your strategy.
Social media platform updates and strategies
In 2025, the use of AI, short-form video content, social commerce, influencer-driven communities and VR will continue to influence social media platforms.
Key things to consider when creating content:
Attention is lower than ever. With generations now evolving to the social media landscape, in 2025 it is crucial that content on social media is innovative and creative, and not just ‘suitable’ for the platform, as attention will need to be continuously earned. Aim to stand out. Analyse your consumer group and understand what is capturing their attention.
Create engaging and visually attractive shoppable content. In-app commerce experiences will continue to evolve, streamlining the browsing to purchase experience by enabling customers to buy directly from social media feeds.
Collaborate with influencers. UGC content connects your brand to wider audiences, and provides credibility and authenticity. However, be specific with your influencer partnerships; customers are highly-value driven, and will support a transactional, ingenuine partnership a mile off.
The role of video and interactive content
The days of high quality, polished videos on social media are coming to an end. Customers value short-form, authentic videos which are relatable, humorous or entertaining. With Youtube Shorts, Tiktok, Instagram Reels, and LinkedIn moving into the video space, consumers favour digestible content that is quick and creative. Embrace short-form video content and utilize in-app tools like polls and Q&As, which is useful for reach, engagement and metric analysis, allowing you to remain agile and adaptable.
Privacy-first marketing approaches (e.g., cookie-less tracking)
As we have already seen stricter regulations coming into play with social media laws, such as the recent ban of under 16 users on all social platforms in Australia, the evolving use of AI means privacy laws and data protection will be essential in shaping consumer relationships.
let us know what you think!
To remain ahead of the curve, marketers need to embrace the implementation of AI and use this to their advantage. By understanding and adapting to consumer behaviour, this will be essential to prioritise personalisation into your strategy. To conclude, dominating trends will include AI voice search and video content. We suggest implementing these into your existing strategy, to achieve a balance of innovation and authenticity into your campaigns, which will enable you to develop a long-lasting consumer base.
Need some help refreshing your marketing? Or still feeling a bit lost at where to start? We’ve got you covered. Get in touch with us today! We can arrange a discovery call with the team to discuss how we can help you and business’s needs.
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* The Media Leader (2023) - https://www.iabuk.com/member-content/smart-speakers-are-getting-even-smarter-heres-what-look-forward-2024#:~:text=Smart%20speaker%20usage%20in%20the%20UK&text=Smart%20speakers%20have%20reached%20a,pandemic%20(Ofcom%2C%202022).
