Why does a Small Business need Digital Marketing ?
So, if you are here and reading this, I’m assuming you are wondering why you may need to start looking at your Digital Marketing Strategy sooner, rather than later?
Its overwhelming right? I know as I am tackling this very thing right now in my own Business! YES I may be a Professional Marketing Consultant however, one day, most probably the same as you, and it felt from almost out of nowhere - I had an idea !
From that light bulb moment came Reach Marketing and Social Media, and just like your Business, requires Digital Marketing! I can assure you there is no quick fix to Digital Marketing and it does not happen overnight, but consistency and some hard work and dedication, or with the help of a Professional - you will get there!
However, reality can be a hard slog, so I know as a fellow Business Owner reality in Business is looking at things like your Digital Marketing Strategy, as every small Business really does need to have one. A good Digital Marketing Strategy, done correctly will not only get your Business visible online, it could potentially grow your Business in a HUGE way.
Here are the top reasons I feel Digital Marketing is essential for every Business single Business:
Customers are there - Your Customers are online! Its proven that Most people will now search online first before stepping foot onto the high street. Your Customer could be looking for your exact type of Business right now! Across all the major Search Engines and even Social Media. Have a think back to when you last wanted to check the opening times for somewhere or stock availability, even a price comparison, it is most likely you did all of this online within a few minutes ! This is also what your Customers want to be able to do too.
Transparency - Many Customers want to see Testimonials before doing Business with you and going online is the best way for them to check out legitimate reviews in real time.
Trust - A vast amount of people would not consider doing Business with you if you don’t have some sort of online presence, as after all how do they know if you are genuine, or still an active Company?
More bang for your buck - Digital Marketing is usually the most cost-effective solution, as let’s face it, in a small Business you need to make a small budget work for itself and get REAL results.
Beat the Competition - It’s likely your Competitors are online and if they are, and a potential Customer is looking for your Business, who do you think they will choose?
Bigger Reach - You can potentially reach a huge number of people, way beyond your Local vicinity, and a lot more than you could reach using Traditional Marketing methods.
24/7 Engagement - It’s a 24/7 engagement platform, if your Customers are online when your Business is closed, they still have the option to contact you by email, or leave a comment on your Social Media, this is a great way to build up engagement and therefore loyalty and conversion.
If your still not sure on how Digital Marketing could work for your Business or maybe the Digital Marketing world just feels overwhelming, I can help with a Personalised Digital Marketing Consultation, including a Digital Marketing Audit for your Business.
I can then go away and suggest changes that you and your Business can implement in order to perform at its best.
Following this I give my Clients an easy to follow actionable Digital Marketing plan to implement and offer support to get this into action for you.
However, if you wish I can also offer Fully managed Marketing Support to implement all the actionable stages of your Digital Marketing plan on your behalf!
The choice is yours !
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