5 benefits of social media for your business

5 Benefits of social media for your business

Let’s be honest, who isn’t on social media nowadays?

Let’s start with one simple fact: your business needs a social media presence. With more than three billion people around the world using social media every month, the users and engagement just keep increasing!

Whether you’re a social media expert, or a business owner just starting out in the world of social media, this blog post will teach you all of the amazing benefits there are to having a presence on social media.

So, let’s get started!

affordable Marketing activity

One of the best parts about using social media is, it’s free! Social media offers an affordable way of keeping up with customers, allowing for two-way engagement with little effort. A great, cost-effective way to get your brand in front of potential customers. You only need to spend if you decide to engage in paid advertising or if you want to use the platform's “premium” features. But even then you can start out small to experiment with your paid strategy. Generally, social media helps you attain a greater ROI (return on investment) and increase conversion rates at a lower cost than other advertising methods.

improves your brand awareness

Are you struggling to create awareness for your brand? Social media is a great way to get the word out! Social media increases your brand’s visibility. It is all about letting people know you exist, and that you have the solution to their problem, need or desire.

But it goes much further than that. Through social media, you’ll be able to keep your audience updated and give leads the ability to gain trust, and subsequently, become paying customers. The good thing is that it’s not as difficult as it sounds. By just spending a few hours on social media per week, you can increase user experience and brand visibility by up to 91%! The truth is there are multiple ways to use social media for building brand awareness. And, the best part is, you can explore them all if you choose.

builds a community 

Whether you already have a booming business or you're still thinking over a business idea, if you want lasting success you need to build a base of loyal customers! Social media brings people together via direct relationships. Your social media presence creates a community of users around your brand or your products. Having a community on social media can also create user-generated content (UGC) and strong ambassadors for your brand! 

humanizes your brand

One of social media’s greatest qualities is its ability to make your business more relatable. Not only does it give a brand a likeness and vibe, but it makes it more human too. Ask yourself these questions,  is your social media page warm and welcoming or does it come off as cold and unappealing? When visitors land on your social media pages are they greeted with stock images or a face behind the brand? Studies have shown, social media pages that are more personable and offer more than just a ‘salesy’ environment, perform better. Social media lets us share those images and portrayals to build a following of customers and fans that can last a lifetime, so remember to show your customers that there are real people behind your business!

increases brand authority

Did you know social media is one of the most powerful tools for establishing brand authority? The way people view your brand can make a huge difference in whether they decide to consume your content, trust what you’re saying, and ultimately make a purchase! By posting frequently on social media and communicating with your audience, you begin to build a positive and trustworthy image of your brand. Be sure to interact with visitors, post and share industry-related information, this helps prove to viewers that you’re a thought leader and you are looking out for their best interests.

We hope that has given you a clearer idea of all of the amazing benefits that being on social media can do for your business. We understand that as a business owner it can be both overwhelming and counter-productive spinning all the plates, all of the time. Remember we’re here to help lighten the load and support you in your social media journey! From training, to mentoring and management.

Let’s chat: hello@reachmarketingandsocial.com