10 Tips To Market Your Aesthetics clinic Business
Have you found yourself wondering or googling ‘How to market your aesthetic business’?
Then you may have just hit the jackpot as this blog takes you through the top ten most effective ways to market your Aesthetics Clinic.
The aesthetics industry is booming, with the increasing popularity of nonsurgical procedures, there has been a rise in people opting for minimally less invasive cosmetic and often semi-permanent procedures. The age of influencers and the dominance of ‘tweakments’ has brought more and more people who may not have considered aesthetics now becoming huge fans, as it is now more accepted and recognised as a way to achieve a more natural, youthful look.
As more and more aesthetic clinics continue to pop up across the country. there is also an increase in people looking for safe and legitimate aesthetic clinics online. So with more competition and demand than ever before, your aesthetic clinic marketing needs to work harder than ever - but it doesn't have to be overwhelming!
Here are 10 tips to help you successfully market your aesthetics clinic, so you can get more clients, and grow your business.
Social Media Marketing for your aesthetics clinic
Social media is one of the most efficient and cost-effective ways you can market your aesthetic practice. However, results do not happen overnights and it will require some investment of your time, thought and work to kickstart your aesthetics clinic on social media.
The first place to start with social media is to understand your target audience, and we would always advise you to really narrow your target audience rather than try to target everyone at first, So for example, if you are predominantly targeting women ages 25 to 65, then 25 to 35 year-olds are the most numerous Instagram and Facebook users. With 97% of UK influencers active on Instagram. This is a good indicator that your target audience is on these platforms, so they are usually an excellent place to start.
In addition to being two of the most popular social networks, Facebook and Instagram are also visual platforms, which makes them perfect for easily sharing photos and videos of your client's results (with permission of course).
Most prospective clients will spend time doing their research and will likely head to your social media to check out photos of your work, clients' results and more. Clients love before and after photos for aesthetics clinics, so this is also worth remembering.
As well as the potential to showcase your portfolio of work easily on your social media channels, you can also share a range of content, such as the latest news, behind-the-scenes, educational content, packages, offers, and client reviews to ensure you have a great mix of content that will attract your target audience.
One of the best ways to be successful on social media is to remain consistent, post regularly on both your social media feeds, and stories, incorporate video content and engage with your audience.
Ensure you have a professional website for your aesthetics clinic
Most of the time if you are looking to make a purchase, whether that is a product or service, you head to Google. And if you don't have a website, you won't be getting found, and you certainly won't be competing against your competitors who do have a website for their aesthetics clinic.
Not only will a great website with high-quality content, that is user-friendly and optimised correctly help you get found on the search engines such as Google, but it will also act as a dedicated space that is available 24/7, even when you are not working to give potential clients information on your clinic, what you do, areas of expertise, showcase your portfolio, and even treatments and pricing if you wish.
A website really will help you get found, stand out from the crowd and position yourself as an expert in your practice.
A good place to start is to plan out what you would like your aesthetics clinic website to include. Some great content is usually an about section including your expertise and qualification, the treatments and services you offer, common FAQs, a blog to share your expertise and a contact page.
You will also need to consider things such as terms and conditions and a privacy policy before publishing a website for your aesthetics clinic.
Blog regularly for your aesthetics clinic
Quite simply, properly planned, strategic blogs work! Blogging can bring traffic, enquiries, and conversions to your clinic. It’s one of the most cost-effective marketing tools to use on your website.
Google loves a website that is updated regularly with regular content of a decent length (around 650 words). By regularly blogging with good content Google will favour your website above others that don’t. As a result, this will push your aesthetics business higher up the search rankings so that it may appear at or near the top, therefore increasing your chances of people clicking on your website over another.
If you’re stuck for blog content for your aesthetics clinic, here are some great ideas to get you started:
Case study on your latest or most popular treatment
Latest industry news or insights into the aesthetics industry
Your story about how you became an aesthetics practitioner
A recommendation for specific treatments and how they could benefit from it, such as fine lines, or someone who is looking to improve skin tone, texture, hydration and overall radiance. A problem/solution-type blog!
Your blogs are a perfect foundation for your social media strategy too, as you can repurpose this content across your social media. Win, win!
And if that doesn't make blogging for the win…research has shown that having regular new content can increase traffic to your website by over 400%.
Reward your existing clinic clients
Happy customers are a fantastic source of referrals, which is always one of the best ways to gain potential clients' trust. They are also perfect to really showcase the quality of your practice.
Not only will you be creating an incentive for your clients to refer, but you are also helping to retain these clients by offering them something as a token of your appreciation, which always goes down a treat! For example, you could provide a discount on their next treatment when they refer a new client, or you could consider a higher-value item such as a gift voucher if they refer more than one client.
There are lots of ways to reward existing clients of your aesthetics practice from discounts, to freebies, to upgrades, and gift vouchers.
Create an email campaign and grow your list
Creating and maintaining an email list is another extremely cost-effective way to grow your aesthetics clinic.
Email marketing is a fantastic way to communicate with existing customers about any upcoming offers, new treatments or clinic news. For Aesthetics clinics, customer retention is so important and building a strong, loyal customer base can often be even more valuable than gaining new clients.
There are lots of easy-to-use cost-effective email marketing software out there such as Flodesk or Mailchimp that will help you to create engaging email campaigns.
List your business in the directories
Ensure your aesthetics clinic is listed in the main directories such as yell, and also the more niche industry-specific ones, not only is this another way to get found, but it can also provide backlinks to your website helping you to rank higher in search. Another directory to consider is any local ones to your clinic, this will be another way to reach your target audience who may not be avid social media users, and prefer to use local reputable businesses.
Collaborate with complementary businesses
With the aesthetics industry being niche, and the health, wellness and beauty sector being so diverse, there can be lots of opportunities to promote your business and gain more word-of-mouth bookings by collaborating with complementary businesses, for example, hairdressing, beauty, massage, nail salons, and other wellness clinics etc. It makes sense to collaborate as you are most likely to have the same target audience as they do, and it allows you to grow your business and theirs easily. This is often a reason you find many aesthetics practitioners renting a space in numerous locations and salons.
You could even consider referral incentives to your collaboration partners if they send clients your way!
Consider paid ads on social media
Along with ensuring you are consistently posting organic content on Social Media, it can be extremely beneficial to use Paid Ads too.
For example, you can create different campaigns - such as for awareness, lead generation, or even location-based campaigns. This is a great way to raise brand awareness among your target audience as you can specify things such as location, demographics, interests and more.
Google Ad campaigns
As we mentioned previously the searches such as Google are a popular way to get found and it is very important to make sure that you are in the first results.
Content marketing such as blogging can most definitely help over time, but having a google ad campaign depending on budget, and competition, of course, will help you to appear at the top of search results, therefore increasing your website traffic, and converting new clients for your clinic.
Finally, ensure you ask for reviews.
In an industry such as aesthetics, where it's vital to establish yourself as a trustworthy practitioner, positive reviews can make a big difference. Reviews are also a great way to gain client feedback, confirming what you're doing right and highlighting anything that you may need to improve. Positive client reviews increase your business confidence and image in front of potential clients. So, if they agree, make their stories known, post photos such as before & after, and maybe even short video clips of your client in which they share their experience.
Google is a fantastic place to collect your reviews, along with social media and the many review sites you can choose from.
Hopefully, this blog on marketing your aesthetics clinic has provided you with some much-needed guidance to kickstart your marketing, however, we are on hand to help should you need us!
How can a Marketing Agency help you to market your Aesthetics Clinic?
Marketing can be a very time-consuming task, as well as a specialised area. Clients have often found that it can take your focus away from the everyday tasks you need to be doing to run your aesthetics clinic effectively, and your area of expertise - aesthetics. Marketing agencies can take the headache of doing your own marketing away completely, or support you in areas you may not feel confident about or have the desire to do yourself.
So if you feel like your current marketing activity isn’t getting your desired results or you are wearing far too many hats to ensure you are marketing your clinic proactively and efficiently then it may be time to bring in some help!
We work with clients in the beauty and wellness industries to kickstart their marketing and provide ongoing support helping them to achieve the results they need and desire.
We offer a no-obligation consultation, so get in touch with us today: hello@reachmarketingandsocial.com
N.b Ensure you remain up to date with regulations surrounding the advertisement and promotion of your aesthetic services.
